How One Canadian Company is Making a Difference
When Russia escalated its violence in 2022 to a full-scale invasion of Ukraine, Dale Wishewan, Founder, CEO, and President of Booster Juice, didn’t just watch from afar. He travelled to Poland with his daughter to volunteer at a refugee center, working directly with families fleeing the violence.
That trip changed everything.
Dale’s great-grandparents immigrated from Ukraine before the 1900s, and that connection drove him to do more than donate—he wanted to give his time. What he saw at that refugee center stayed with him, and he knew Booster Juice had to step up.
“What’s happening over in Ukraine isn’t as top of mind as when the war broke out. We hope that this helps others recognize that the war is still going on and their need is greater than ever.”
Dale Wishewan
Founder, CEO, and President
Through nearly 500 Booster Juice locations across Canada, customers and staff came together. This summer, Dale presented the Canada-Ukraine Foundation with a donation of $350,000.
Watch a brief video of our conversation with him.
These funds will support many CUF initiatives. They’ll provide life-changing surgical care through the Canada Ukraine Surgical Aid Program (CUSAP) for civilians and soldiers injured in the war. They’ll support wounded veterans through rehabilitation programs. They’ll support human and civil rights initiatives in Ukraine and help protect vulnerable Ukrainian children who deserve safety and a chance to dream again. And they’ll help displaced Ukrainians arriving in Canada build new lives.
Support Ukraine today at CUFOUNDATION.CA
About the Canada-Ukraine Foundation (CUF)
Founded in 1995, CUF has a strong track record of providing humanitarian assistance to Ukraine in the areas of healthcare, education and civil society. CUF collaborates with aid providers in Ukraine, Canada, and beyond to maximize impact and cost-effectiveness of your support.